TOYSTORY Joins Millionaire's Club

SHAWANO, Wis. - Just as the second crop daughters of Cooperative Resources International's (CRI) 1HO7235 Jenny-Lou Mrshl TOYSTORY-ET *TV have begun to enter the milking strings of dairy herds across the world, this elite and prolific sire has produced his one millionth unit of frozen semen.

This five-star favorite BW Marshall son attained the one million unit mark while his genetic evaluations continue to escalate. TOYSTORY now stands at +$486 Lifetime Net Merit with over 2,100 milking daughters in more than 500 herds. With nearly 500 daughters in his conformation evaluation, TOYSTORY has solidly risen to +3.23 PTA Type, +3.22 Udder Composite and +2.46 Foot & Leg Composite. His list of credentials goes on with efficient production (1588 PTA Milk, +62 Fat, +50 Protein), +1944 TPI^TM, 6% Sire Calving Ease, +3.5 Sire Conception Rate and +1.5 SynchSmart^TM.

Since his debut into the active lineup in November 2005, TOYSTORY has obviously proven to be of the highest caliber. His daughters provide productivity, profitability and improved conformation impressing producers, herdsmen and dairy judges alike.

"Our TOYSTORY daughters have nice udders, well-attached fore and rear with a nice balance. They show dairy strength through the front end, displaying openness of rib and outstanding dairy character through the head and neck," explains Bill Peck, Jr. of Welcome Stock Farm, Schuylerville, N.Y.

Richard Dias of Dias & Dias Dairy in Kingsburg, Calif., also raves about his TOYSTORY cows. "The mark of a good bull is consistent daughters. I've used TOYSTORY on all kinds of cows, and there isn't a bad TOYSTORY daughter in the herd. They all have the great combination of type and production, are easy to breed back and calve easily. When the TOYSTORY daughters freshen, they dairy down and develop a beautiful udder. TOYSTORY is going to be an impact bull for a long time!"

TOYSTORY's appeal has spread across the world. In 2008, he was recognized by the South African Holstein association as the "Most Popular Bull" with nearly double the number of registered offspring as compared to the next highest bull. In Brazil, TOYSTORY received recognition from the Holstein association for his popularity, too. When compared to the next most popular sire, TOYSTORY accounted for 82 percent more registered daughters in 2008!

The production achievement of one million units marks a historic event for TOYSTORY and for CRI. TOYSTORY is only the third sire in CRI history to reach such a level. Previous sires that produced one million units and were inducted into the Millionaire's Club include the influential 21HO0738 REX and, most recently, the well-proven health and fitness specialist 1HO5045 LYNCH.

CRI, a member-owned holding cooperative, is comprised of three subsidiaries: Central Livestock Association, AgSource Cooperative Services and Genex. The CRI Mission Statement summarizes the goal of CRI: "To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative."

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