When we talk about professional selling skills, we typically break the topic into two primary categories. These include the following:

• Sales Strategy - this involves the planning and preparation that sales people carry out before meeting face to face with the customer.
• Sales Tactics* - this involves the skills and practices that are utilized when meeting and working directly with customers.

CRI's two-day Agri-Selling Workshop provides sales personnel with an interactive learning experience with focus on "strategic selling."

Participants are provided with tools, techniques, and group discussion that will enable them to serve as true consultants, concerned individuals able to provide workable solutions that will lower costs and/or increase customer's ability to compete and generate revenues.

Both newly assigned and experienced sales personnel will find the Agri-Selling Workshop of value to their everyday selling situation. It covers the basic principles needed to build a solid foundation as a field marketer and sales consultant. It will enable front line sales people to anticipate, adjust and adapt in a rapidly changing and competitive market place.

• The Sales Profession - Everybody Sells Something.
• Field Marketing - Develop a "Market-Driven Mindset."
• Getting into your Customer's Head- Understanding why people buy.
• Leverage your People Skills- Bond and build rapport.
• Key Account Strategies- Planning and organizing for success.
• The Buying Cycle- The customer's decision making process.
• The Sales Process- Use a proven selling system.
• Managing "You & Co,"- Building results into your sales planning.